Business to Business
The Los Angeles Times | 2023 | Branding, Creatives, Print, Social Media
B2B Publishing is the new business platform for the L.A. Times. They create the space for visionaries to connect, as well as entrepreneurs and C-level executives with industry experts through a year-long slate of in-person leadership award nights, forums, magazines and panels.
With a need for a brand refresh, we wanted to make the identity more bold and approachable for kinds of business leaders. As part of the branding scope we updated the B2B homepage layout, the B2B magazine covers, business panel ads, and social media posts.
All images in courtesy of the Los Angeles Times
The B2B Publishing connect with business leaders & visionaries from all over the Los Angeles
and Orange County community through events like the leadership awards events and digital content.
Logo Update
2023 Updated Logo
2022 Updated Logo
Marketing Campaigns
Once business magazine cover is approved and provided by publishing team, our next steps were to create marketing assets including digital ROS ads, print, social media and signages if includes an in-person event
